September 18, 2018

I have a great job. No really I do — it's fun leading a creative agency because there's always new stuff to think about. We're constantly searching for the Holy Grail of the comms world; the truly-user friendly scenario where people find what they need, love the experi...

August 10, 2018

Big congratulations to Sustainable Coastlines — PM Jacinda Ardern announced that the government will phase out single use plastic bags over the next year. Great news! 

Even more incredible to hear that Sustainable Coastlines played such a big part it it – after edu...

March 27, 2018

Well, I'd have to say it's been a difficult start to this year. A whole bunch of unexpected and stressful stuff came at me, which I’m just seeing my way clear of. On the other side of the coin, a whole bunch of unexpected and uplifting stuff came my way and I’ve been i...

March 8, 2018

What a privilege to have been co-opted to the Board of the National Council of Women of New Zealand during this 125th Anniversary of women getting the vote in New Zealand and on the eve of International Women's Day when we have to continue to press for progress. This a...

February 14, 2018


It was a proud moment for the Moxie team today when we attended the launch in Parliament of a new brand — — born off the back of 18 months' work. It's been an incredible journey and it all began began with a brand review when Moxie was select...

January 16, 2018

2018 marks the 125th anniversary of year (1893) New Zealand women gained the vote. As the first self-governing country in the world to achieve this milestone — women in most other democracies (including Britain and the United States which had to wait until after the Fi...

December 8, 2017

Amazingly it’s been more than seven years since our Moxie brand last had a makeover. Today’s smart technology-enabled, social media obsessed world feels light years away from our last evolution in 2010, let alone 2003 when Em Design morphed into Moxie and the brand was...

September 7, 2017

We all want to be on the side of the angels in terms of how what we do is we're perceived right? For a creative agency with it’s origins in the sustainability camp (and therefore an implicit toehold on the high moral ground) this might seem like something of a no-brain...

September 7, 2017

Don't believe it when you hear anyone say that the brand is dead or dying! This is a classic bit of 'fake news' bandied around by people who don't know any better. Seriously, I can't believe how many people still don't get the whole logo being only the tip of the icebe...

September 7, 2017

As the leader of a creative agency that has 15 years of success in designing award-winning annual and corporate reports, I’d like to challenge NZ organisations to take a radical look at how they report each year....

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